Costco Wholesale Corporation Essay

Costco in large quantities Corporation was created in 1983 when its first store opened in Seattle. Costco runs on a membership warehouse concept, which was first created by Price Club in 1976. Now, though Costco has only subsidiaries in eight countries, but Costco is the ninth largest retailers around the world, and is one of the well-nigh successful discount warehouse firms in North America. In 2008, Costco open the store in Australia. Through the leadership of Jim Sinegal, Costco has been able to create value for shareholders as well as consumers. Part of Costcos strategy is to describe customers through a combination of low prices.Although it is a success strategy, they will not apt(predicate) has the same level of success moving forward due(p) to intense competition in the industry. Costco began its e- handicraft business in November 1998. According to a Compete.com survey in 2008, the Costcos website attracted at least 58 million visitors. In addition, Costco online shop p rovide the membership additional products which can not find in store, and overly provide digital photo processing, pharmacy, travel, and membership services. However, Costco operates Costco Online, electronic commerce web sites only in Unite States, Canada and UK. ObjectiveThis report will through conk out Costco internal and external environment, potential customers, and online market needs to make a strategy plan to expand Costcos e-commerce into the international market, and bloom its online sales.Costco Wholesale Corporation was created in 1983 when its first store opened in Seattle. Costco runs on a membership warehouse concept, which was first created by Price Club in 1976. Now, though Costco has only subsidiaries in eight countries, but Costco is the ninth largest retailers around the world, and is one of the most successful discount warehouse firms in North America. In 2008, Costco open the store in Australia. Through the leadership of Jim Sinegal, Costco has been able to create value for shareholders as well as consumers. Part of Costcos strategy is to attract customers through a combination of low prices. Although it is a success strategy, they will not likely has the same level of success moving forward due to intense competition in the industry. Costco began its e-commerce business inNovember 1998. According to a Compete.com survey in 2008, the Costcos website attracted at least 58 million visitors. In addition, Costco online shop provide the membership additional products which can not find in store, and also provide digital photo processing, pharmacy, travel, and membership services. However, Costco operates Costco Online, electronic commerce web sites only in Unite States, Canada and UK.